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Marlboro Man on Echo Park Avenue

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Order Number	00067981
Title	Marlboro Man on Echo Park Avenue
Photographer	Leonard, Gary.
Collection ID	Los Angeles Neighborhoods Collection
Location/Accession	GPC_b1_f1_i3; A-010-116 4x5
Date	1997
Physical Description	1 photographic print :b&w ;x29 x 36 cm.
Description	Three children, each one eating an ice cream pop, can be seen walking along Echo Park Avenue, where it meets Paul Terrace. On the side of the building hangs a large billboard at eye-level. It shows a cowboy holding a cigarette, one leg propped up on a pole, and fringe along the side of his pant leg. There is no writing other than a small white box on the lower left with a Surgeon General warning, and a small picture of a packet of cigarettes on the lower right of the billboard, but it's obvious this advertisement is of the "Marlboro Man" advertising Marlboro cigarettes. Marlboro is a brand of cigarette made by Altria and manufactured by Philip Morris. The Marlboro Man was first conceived by Leo Burnett in 1954 for a tobacco advertising campaign which is said to be one of the most brilliant campaigns of all time. Marlboro saw their sales increase by 5,000% (thousand, with a "T) within eight months of the campaign's premiere. By 2001, Marlboro was the most popular cigarette brand in the United States. Photograph dated October 18, 1997.
Subject	Advertising--Cigarettes--California--Los Angeles. Advertising, Outdoor--California--Los Angeles. Billboards--California--Echo Park (Los Angeles). Streets--California--Echo Park (Los Angeles). Children--California--Los Angeles. Echo Park (Los Angeles, Calif.). Los Angeles Neighborhoods Collection photographs.
Format	Photographic prints
Credits	Part of the Los Angeles Neighborhoods Project. Made accessible through a grant from the Ralph M. Parsons Foundation.
Reproduction Information	Images available for reproduction and use. Please see the Ordering & Use page at http://tessa.lapl.org/OrderingUse.html for additional information.
Internal Notes	There are two smaller additional prints
Sub-Collection Name	Los Angeles Neighborhoods Photo Collection