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Whittier Boulevard, East Los Angeles

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Order Number	00104445
Title	Whittier Boulevard, East Los Angeles
Collection ID	Blackstock Negative Collection Los Angeles Photographers Collection
Location/Accession	GPC_b47_f5_i31
Date	1938
Physical Description	1 negative :safety ;13 x 18 cm.
Notes	Title supplied by cataloger.
Historical Data	Located at 5176 East Whittier Boulevard in East Los Angeles, the Golden Gate Theater was built in 1927, designed by William and Clifford A. Balch, whose other notable contributions include the El Rey Theater on Wilshire Boulevard and the Fox Theater in Pomona. The Golden Gate Theater was designed as a playhouse and movie theater and was built in the Spanish Baroque Revival Churrigueresque-style replicating the entrance to the University of Salamanca in Spain. Originally, the theater was accessed by entrances into the courtyard of the historic Vega Building, an L-shaped retail and apartment building, which surrounded the theater. Damage from the 1987 Whittier earthquake caused the Vega Building to be deemed unsafe and later demolished, and left the 1,500 seat Golden Gate Theater vacant. Many battles followed over the preservation and re-development of the historic site. It is one of a few neighborhood movie palaces left in Southern California and is the only building in East Los Angeles listed in the National Register of Historic Places. In 2012, the building was re-opened and adapted for use as a CVS retail pharmacy.
Description	Looking west from Whittier Boulevard, near Goodrich Boulevard, in East Los Angeles. Seen are a Foster and Kleiser billboard promoting Old Taylor bourbon, restaurants, and various commercial buildings, including the Golden Gate Theater (right of center). Photograph dated August 10, 1938.
Publisher	Foster and Kleiser Company.
Subject	Golden Gate Theater (East Los Angeles, Calif.). Streets--California--East Los Angeles. Automobiles--California--East Los Angeles. Billboards--California--East Los Angeles. Lampposts--California--East Los Angeles. Motion picture theaters--California--East Los Angeles. Whiskey. Advertising--Alcoholic beverages--California--East Los Angeles. Stores & shops--California--East Los Angeles. Restaurants--California--East Los Angeles. Central business districts--California--East Los Angeles. Street lighting--California--East Los Angeles. Whittier Boulevard (East Los Angeles, Calif.). East Los Angeles (Calif.). Los Angeles Photographers Collection photographs. Blackstock Collection photographs.
Format	Photographic safety negatives
Reproduction Information	Images available for reproduction and use. Please see the Ordering & Use page at http://tessa.lapl.org/OrderingUse.html for additional information.
Sub-Collection Name	Los Angeles Photographers Photo Collection