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Los Angeles Public Library Photo Collection
Olympic Boulevard near Soto Street
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Olympic Boulevard near Soto Street
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Description
Order Number
00104358
Title
Olympic
Boulevard
near
Soto
Street
Collection ID
Blackstock Negative Collection
Los Angeles Photographers Collection
Location/Accession
GPC_b47_f2_i43
Date
1950
Physical Description
1
negative
:safety
;13
x
18
cm
.
Notes
Title
supplied
by
cataloger
.
Historical Data
The
Sears
,
Roebuck
&
Company
Mail
Order
Building
,
located
in
Boyle
Heights
, was
built
in
1927
as a
distribution
center
for the
company's
mail
order
department
.
It
was
designed
in the
Art
Deco
style
by the
architectural
firm
of
George
Nimmens
Company
and was
constructed
by
Scofield
Engineering-Construction
Company
in
record-breaking
time
: a
mere
6
months
, at a
cost
of
$5,000,000
. On
completion
, the
building
had
nine
stories
and a
basement
, a
226-foot
Art
Deco
tower
, and a
total
floor
area
of
approximately
11
acres
. The
Sears
building
was
one
of the
largest
in
Los
Angeles
, and
it
attracted
more
than
100,000
visitors
in the
first
month
of
operation
. In
May
of
1991
after
64
years
of
operation
,
Sears
announced
that
it
would
close
its
regional
distribution
center
in
Boyle
Heights
, and its
doors
were
officially
closed
in
January
1992
-
eliminating
585
full-time
, and
775
part-time
jobs
.
Considered
to be
one
of the
iconic
landmarks
of
LA's
Eastside
,
it
has been the
subject
of
several
renovation
proposals
since
the
mid-1990s
. The
Boyle
Heights
Sears
building
was
designated
Historic-Cultural
Monument
#788
in
August
2004
, and was
listed
in the
National
Register
of
Historic
Places
on
April
21
,
2006
-
#05001407
.
Description
Looking
west
down
Olympic
Boulevard
from
just
east
of
Soto
Street
in
Boyle
Heights
.
Seen
are the
Shull
&
Phillips
tire
shop
(left)
which
sells
Associated
Oil
gas
, a
Foster
and
Kleiser
billboard
for
United
States
Rubber
Company
(Uniroyal)
tires
, the
Sear's
Building
and a
Coca-Cola
delivery
truck
(right)
.
Photograph
dated
January
5
,
1950
.
Publisher
Foster and Kleiser Company.
Subject
Shull & Phillips (Los Angeles, Calif.).
United States Rubber Company.
Coca-Cola Company.
Sears, Roebuck and Company.
Associated Oil Company.
Department stores--California--Boyle Heights (Los Angeles).
Stores & shops--California--Boyle Heights (Los Angeles).
Service stations--California--Boyle Heights (Los Angeles).
Signs and signboards--California--Boyle Heights (Los Angeles).
Streets--California--Boyle Heights (Los Angeles).
Tires--California--Los Angeles.
Automobiles--California--Los Angeles.
Advertising--Tires--California--Los Angeles.
Electric lines--Poles and towers.
Art deco (Architecture)--California--Boyle Heights (Los Angeles).
Lost architecture--California--Boyle Heights (Los Angeles).
Los Angeles Historic-Cultural Monuments.
Olympic Boulevard (Los Angeles, Calif.).
Boyle Heights (Los Angeles, Calif.).
Los Angeles Photographers Collection photographs.
Blackstock Collection photographs.
George Nimmens Company.
Format
Photographic safety negatives
Reproduction Information
Images available for reproduction and use. Please see the Ordering & Use page at
http://tessa.lapl.org/OrderingUse.html
for additional information.
Sub-Collection Name
Los Angeles Photographers Photo Collection
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